SCHEDULE
The 2024 Tech Hub LIVE event offers 2 1/2 days of informative sessions, exhibiting companies, tech talks, discussion groups, networking opportunities, parties, and more! Bring your team to fully experience all Tech Hub LIVE has to offer.
9:30 AM – 5:30 PM
Registration and Badge Pick-Up
Location: Iowa Events Center, Level 3 at Escalators to Grand Ballroom
Upon your arrival, please head over to the registration desk to pick up your badge and event materials and prepare for an unforgettable few days!
Don’t forget to download the event app to maximize your event experience.
10:00 AM – 5:00 PM
WiAT @ TechHubLIVE
Location: Iowa Events Center, Level 3, 315-316
Join us to network and connect with others who share the same passion for advocating, raising awareness, mentoring, building a community, and collaborating with allied industries to support women in ag tech. Be a part of this exciting movement to empower women in the industry! Registration required.
Signature Sponsor:
5:30 PM – 7:30 PM
Welcome Party at Ricochet
Get ready to kick off Tech Hub LIVE in high-flying style at the Ricochet Welcome Party! Channel your inner Maverick and Goose with an exciting lineup of activities including ping pong, pool, darts, and skee ball, as well as music and multiple screens, this event promises to be the ultimate icebreaker for all attendees, exhibitors, sponsors and speakers. Don’t miss your chance to network, socialize and compete in an unforgettable atmosphere, all while enjoying drinks and delicious food!
Sponsored by:
6:30 AM – 5:30 PM
Registration, Badge Pick-Up, and Info Desk Hours
Location: Iowa Events Center, Level 3 Escalators to Grand Ballroom
Before attending sessions or visiting the exhibit hall, be sure to pick up your badge and event materials to help you navigate the Tech Hub LIVE experience!
Don’t forget to download the event app to maximize your event experience.
7:30 AM – 8:20 AM
Roundtable Discussion Groups and Breakfast
Location: Level 3, 315-316
Take part in informative roundtable discussions with subject matter experts over breakfast. A variety of topics will be available to engage in meaningful conversations, ask questions, and share solutions to pain points in an informal setting. We’ll run a second set of discussion groups on Wednesday morning, so you can select another topic and connect with more experts in your field.
7:30 AM – 6:30 PM
Exhibit Hall Hours
Location: Grand Ballroom, Level 4
7:30 AM – 8:30 AM
Networking Breakfast and Exhibit Hall Open
Location: Grand Ballroom, Level 4
Enjoy breakfast while spending time visiting companies in the exhibit hall offers a unique opportunity to explore and evaluate the latest software and technology advancements driving innovation in decision-making and analytics.
8:30 AM – 10:20 AM
Networking and Exhibit Hall
Location: Grand Ballroom, Level 4
Spending time visiting companies in the exhibit hall offers a unique opportunity to explore and evaluate the latest software and technology advancements driving innovation in decision-making and analytics. With over 90 exhibits and meeting rooms, attendees can interact directly with vendors, learn about their products and services, and stay ahead of the curve in an ever-evolving ag tech industry.
Fireside Chats
Location: Left Grand Ballroom Foyer, Level 4
THL Fireside Chats offer an exclusive opportunity to hear from industry experts, including CropLife Top 100 Retailers, as they discuss current concerns and leading practices in the ag tech industry.
Tech Talks
Location: Exhibit Hall, Grand Ballroom, Level 4
Tech Talks provide an excellent opportunity to gain valuable insights and stay up-to-date with the latest trends and innovations in the industry. These short 10-minute presentations are an efficient way to learn about the latest products and services directly from industry experts, allowing you to identify solutions that can help advance your business.
10:30 AM – 12:00 PM
Welcome Announcements and CropLife’s Ag Tech Award of Excellence Winners
Location: Level 3, 305-310
Led by Lara L. Sowinski, Group Editor of CropLife Media Group, Tech Hub LIVE will kick off with a warm welcome and insights on the many tech-enabled advancements happening in agriculture that allow us to make informed decisions resulting in immediate impact for our businesses and the industry. Lara will share what to expect over the next two days from educational sessions with CCA credits, to networking with industry leaders in the exhibit hall during networking events and face-to-face meetings, and most importantly how you will have time to make meaningful connections, collaborate and make informed decisions that will improve the profitability of your business.
Join Eric Sfiligoj, Editor of CropLife, for the announcement of the winners of the CropLife Ag Tech Awards of Excellence. This awards program is a testament to the innovative and driven individuals and organizations that have contributed to the improvement and enhancement of ag technology products and practices. Sponsored by the Global Ag Tech Alliance North America and its supporting partners, the program sheds light on the important role that technology plays in improving agronomy, efficiency, and stewardship in crop production. Join us in congratulating this year’s award recipients.
Lara L. Sowinski, Group Editor, CropLife Media Group
Eric Sfiligoj, Editor, CropLife
Keynote Presentation
Location: Level 3, 305-310
Sponsored By
12:00 PM – 1:30 PM
Lunch
Location: Level 4
Take a break and join us for a delicious and satisfying lunch. This is the perfect opportunity to connect and engage with colleagues, exhibiting companies, and industry experts in a relaxed setting. Share ideas, discuss trends, and build valuable relationships over a fantastic meal and re-fuel before the afternoon sessions.
12:10 PM – 2:25 PM
Networking Break in Exhibit Hall
Location: Grand Ballroom, Level 4
With over 90 exhibits and meeting rooms, take advantage of this opportunity to interact directly with vendors, learn about their products and services, and stay ahead of the curve in an ever-evolving ag tech industry.
Fireside Chats
Location: Left Grand Ballroom Foyer, Level 4
Join us for more Fireside Chats, where you’ll hear from some of the industry’s top experts and gain valuable insights on the latest trends and practices. These engaging discussions with CropLife Top 100 Retailers are the perfect way to stay informed and inspired!
Tech Talks
Location: Exhibit Hall, Grand Ballroom, Level 4
With so many advancements in the ag tech industry, it can be challenging to stay informed. Luckily, attending Tech Talks provides you with an efficient way to stay up-to-date and discover the latest solutions that can take your business to the next level.
Breakout Sessions
Tech Hub LIVE delivers a robust conference program with two tracks designed to convene the ag tech and ag retail communities and provide valuable experiences for both attendees and suppliers with sessions covering topics such as data security, autonomous farming, data standardization, autonomy, and more.
2:30 PM – 3:00 PM
Empowering Producers: Simplifying Data Ownership and Licensing for Mutual Gain
Track 1: Data Security and Standardization
Location: Level 3, 319-320
Producers are commonly asked to sign off on data usage rights, and companies are seeking a mutually beneficial way to leverage data to generate products and services that in turn benefit producers. Explore issues and discuss some common licensing models to address data access and data ownership.
After this presentation, you will:
- Understand producer and corporate perspectives on data ownership and data usage.
- Develop familiarity with different licensing models which address data ownership and data usage rights.
- Gain awareness of issues with data privacy related to agricultural technology.
Driving Change: Navigating Today’s Autonomous Farming
Track 2: The Value Proposition Around Autonomy
Location: Level 3, 317-318
Join us for a captivating presentation as we delve into the future of autonomous farming. In this session, we will explore key considerations and strategies surrounding autonomy in agriculture.
- Assess how drone analytics have moved beyond ‘pretty pictures’ and into real world utility.
- Explore how autonomy will overtake horsepower for a shift in farming practices.
- Discuss how autonomous equipment impacts the right-to-repair conversation.
3:10 PM – 4:00 PM
Data’s Evolution: A Year of Progress in Standardization and Security
Track 1: Data Security and Standardization
Location: Level 3, 319-320
Join industry experts in an enlightening panel discussion as we delve into the advancements made in data standardization and security over the past year that will help you achieve better integration and increased revenue. Learn about the potential of AI, the latest update on interoperability, and strategies for improving data security. Gain actionable insights to advance your data strategy forward and enhance collaboration within the agriculture community.
- Understand the impact of AI on data standardization and the challenges it poses for agricultural businesses.
- Explore practical strategies for improving data interoperability and collaboration among stakeholders.
- Learn best practices in data security and access permissioning to foster trust and maximize ROI on data utilization.
Maximizing Efficiency: Innovations in Smart Agricultural Equipment to Improve Farmer Profitability
Track 2: The Value Proposition Around Autonomy
Location: Level 3, 317-318
Connected and “smart” equipment is helping farmers do more with less while simultaneously gathering massive amounts of data that provide critical analytics at the ground level and across the operation. This panel discussion also explores innovative solutions such as retrofitting and upgrading existing equipment, developments in precision application, and electrification of equipment, all aimed at boosting efficiency and productivity.
- Learn about the future of farming with retrofitting technologies poised to revolutionize equipment upgrades
- Explore cutting-edge precision application methods like SmartApply, See & Spray, and Weedits, designed to optimize resource utilization.
- Discover how electrification of ag equipment is evolving to meet new demands while addressing infrastructure, labor, and maintenance challenges.
4:05 PM – 5:15 PM
GENERAL SESSION
Purdue/CropLife Retail Precision Adoption Survey: The Most Promising Technologies for 2025
Location: Level 3, 305-310
Join Purdue University’s Bruce Erickson for highlights of this year’s CropLife/Purdue Precision Agriculture Dealership Survey, the longest-running continuous study of precision farming adoption, conducted at least every other year since 1996. The survey reveals key trends and technologies impacting ag retailers and their farmer customers and where investments are being made. Get a comprehensive overview of the latest advancements in precision agriculture and where the market is heading.
Take-aways from this session include:
- Discover the latest precision agriculture technologies and how they are being adopted to increase yield and optimize efficiency
- Understand how data analytics is helping improve operations and facilitating data-driven decisions
- Learn how to overcome common challenges in precision agriculture, such as integrating new technologies and managing data security and privacy concerns
Retailer Executive Think Tank: Identifying Opportunities and Delivering Value in a Dynamic Market
Location: Level 3, 305-310
This timely and thought-provoking panel features seasoned retail executives sharing their insights on navigating the highly dynamic and ever-changing landscape of agricultural retail. From short-term economic fluctuations to long-term sustainability initiatives, this session will provide valuable perspectives and pragmatic takeaways to help you make sound decisions for your business.
- Discover the bright spots in agricultural technology and how to leverage these innovations to drive growth and mitigate downturns in farm incomes.
- Learn practical approaches for cost management and efficiency improvement, including tactics for doing more with less in a challenging economic environment.
- Discover the value proposition of agricultural retailers in the era of AI and sustainability programs, to remain relevant and indispensable to growers.
5:15 PM – 6:30 PM
Networking Reception in Exhibit Hall
Location: Grand Ballroom, Level 4
Cap off a day filled with insightful conference sessions and engaging exhibits at our must-attend reception in the exhibit hall! Join us for networking, relaxation, and fun. Enjoy delicious appetizers and refreshing drinks while mingling with other attendees, exhibitors, and industry experts. The reception promises to be a highlight of the conference, and we look forward to seeing you there.
9:00 PM
THL After Hours
Location: Hilton Hotel
Looking for a fun and relaxed way to network with like-minded individuals at Tech Hub LIVE? Join us for the After Hours meet up at the Hilton, our host hotel! After dinner, gather with friends and colleagues to continue conversations in a casual setting. Sip on refreshing drinks while swapping stories and sharing insights on the latest trends in agricultural technology. This is the perfect opportunity to make new connections, strengthen existing relationships, and have fun with your peers. So come on down and unwind with us at the Hilton – we can’t wait to see you there!
7:00 AM – 1:00 PM
Registration, Badge Pick-Up, and Info Desk Hours
Location: Iowa Events Center, Level 3 at Escalators to Grand Ballroom
If you haven’t already, make sure to pick up your badge and event materials. Additionally, the THL staff will be available to assist you with any questions.
Don’t forget to download the event app and submit your session and event surveys! A link to download session presentations will be emailed upon completion of our event survey!
8:00 AM – 1:30 PM
8:00 AM – 8:50 AM
Roundtable Discussion Groups with Breakfast
Location: Level 3, 315-316
Join us for another morning of engaging roundtable discussions with subject matter experts over breakfast. A variety of topics will be available for you to participate in meaningful conversations, ask questions, and share knowledge in an informal setting.
8:00 AM – 9:00 AM
Breakfast in Exhibit Hall
Location: Grand Ballroom, Level 4
Start your day off right with a fresh cup of coffee and a delicious breakfast, and explore the exhibit hall. This is the perfect opportunity to reconnect with companies that caught your eye and discover new solutions that could benefit your business. Don’t miss out on this valuable time to network and learn from the best in the industry.
8:15 AM – 8:55 AM
Fireside Chats
Location: Left Grand Ballroom Foyer, Level 4
Grab your coffee and learn from the best in the industry at the THL Fireside Chats. Listen in on candid conversations with CropLife Top 100 Retailers as they provide unique perspectives on current issues and leading practices in ag tech.
Tech Talks
Location: Exhibit Hall Grand Ballroom, Level 4
Hear from companies that are at the forefront of ag tech advancements and learn from leading experts by attending the Tech Talks in the Exhibit Hall. These concise, 10-minute presentations provide an exceptional chance to gain valuable knowledge and uncover the latest solutions to drive your business forward.
9:00 AM – 9:55 AM
Day Two Welcome Announcements
Location: Level 3, 305-310
Women in Ag Tech™ Panel Discussion
Location: Level 3, 305-310
Sponsored by
Breakout Sessions
The last day of Tech Hub LIVE continues with two more tracks designed to convene ag tech and ag retail communities and provide unparalleled experiences for both attendees and exhibitors with sessions covering topics such as ag tech adoption, AI, CSA, profitablity, and more.
10:00 AM – 10:30 AM
Cultivating Success: Maximizing ROI with Effective Grower-Retailer Communication in the Age of AI
Track 3: Communication and AI: Elevating the Customer Experience
Location: Level 3, 319-320
Unlock the untapped potential of grower-advisor relationships by prioritizing effective communication strategies. Dive into the transformative impact of transparent, timely, and relevant communication that cultivates trust and loyalty, driving not only customer satisfaction but also maximizing ROI.
- Prioritize transparent, timely, and relevant communication to unlock the untapped potential of grower-advisor relationships.
- Learn strategies and tools to navigate complex ag tech systems, regulations, and data privacy risks while effectively communicating ROI.
- Enhance customer experiences and maximize ROI by empowering relationships through effective communication practices.
Profitable Partnerships: Empowering Ag Retailers for Conservation Adoption
Track 4: Climate Smart Ag:Putting Growers First for More Profitable Outcomes
Location: Level 3, 317-318
Discover how engaging agricultural retailers can revolutionize conservation adoption by aligning farmer priorities with profitability. Explore case studies and strategies for integrating conservation agronomist positions into retail businesses, ultimately enhancing farm profitability while advancing conservation goals.
- Recognize the pivotal role of agricultural retailers and farmer advisors in driving conservation practice adoption.
- Learn from case studies on structuring conservation agronomist positions within retail businesses to effectively meet farmer needs.
- Explore the integration of conservation initiatives into business plans, emphasizing the importance of aligning profitability with sustainability goals.
10:35 AM – 11:25 AM
AI-Driven Predictive Analytics: Transforming Ag Retail with Precision and Trust
Track 3: Communication and AI: Elevating the Customer Experience
Location: Level 3, 319-320
Delve into the critical considerations of deploying AI in agriculture, from data integrity to practical applications like precision weed management. Explore tools for scouting and digital phenotyping while learning how to optimize AI models and data utilization within the industry.
- Understand the importance of data integrity in AI applications and its relevance to specific regional and crop considerations.
- Explore practical applications of AI in precision weed management driven by aerial imagery.
- Gain insights on preparing for and deploying AI in agribusiness, focusing on tangible benefits, costs, and integration strategies to enhance operational efficiencies and customer experiences.
Collaborative Strategies for Climate-Smart Agriculture (CSA) Growth and Grower Profitability
Track 4: Climate Smart Ag:Putting Growers First for More Profitable Outcomes
Location: Level 3, 317-318
Successful sustainability strategies yield benefits for both the environment and the business. The foundation for building a comprehensive strategy requires farmer buy-in and integration of retailers and other stakeholders to spur adoption of CSA principles.
- Understand the critical role of farmer buy-in and stakeholder collaboration in driving sustainable farming practices and increase grower profitability.
- Leverage AI and ML in the climate smart space for growers to make more informed decisions and create best practices.
- Explore strategies such as outcome-based monitoring and stakeholder unification to accelerate CSA adoption.
11:30 AM – 12:30 PM
Networking and Lunch in Exhibit Hall
Location: Grand Ballroom, Level 4
Don’t miss the final chance to connect with exhibitors and explore the latest software and technology advancements that are driving innovation in decision-making and analytics! With over 90 exhibits and meeting rooms available, you can interact directly with vendors, stay informed in an ever-evolving industry, and identify solutions that can help your businesses thrive.
11:30 AM – 12:25 PM
Fireside Chats
Location: Left Grand Ballroom Foyer, Level 4
This is your last opportunity to sit and learn from the best in the industry at the THL Fireside Chats. These intimate conversations with CropLife Top 100 Retailers provide a unique perspective on current issues and leading practices in ag tech.
Tech Talks
Location: Exhibit Hall, Grand Ballroom, Level 4
Hear from companies that are at the forefront of ag tech advancements and learn from leading experts by attending the Tech Talks in the Exhibit Hall. These concise, 10-minute presentations provide an exceptional chance to gain valuable knowledge and uncover the latest solutions to drive your business forward.
12:30 PM – 1:30 PM
General Session
Insights from the Field: Farmers’ Perspectives on Ag Tech and Retailer Relationships
Location: Level 3, 305-310
Join an all-farmer panel, sharing their experiences and insights on key topics covered at the Tech Hub LIVE conference, including climate smart agriculture (CSA), AI technology, smart equipment, and more. Gain valuable perspectives on the implementation of ag tech, the evolving relationship between farmers and retailers, and the key factors that bring value to the retailer-grower relationship.
- Gain firsthand insights from farmers on the practical implementation of various agricultural technologies discussed at the conference.
- Understand the evolving dynamics between farmers and retailers, including the impact of generational shifts and changing educational backgrounds.
- Learn about the key factors that influence farmers’ decisions when selecting a dealership, providing valuable insights for retailers to enhance their customer service and offerings.
*Note: Conference schedule is subject to change.
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